The German Retail Federation (Handelsverband Deutschland – HDE) awarded the coveted Stores of the Year award to the JETTE Concept Store in the fashion category as part of the seventh German Handelsimmobilienkongress (commercial-property congress).
The award ceremony took place on the evening on February 22, 2011, in the Meliá Berlin hotel. The German Federal Minister of Economics and Technology, Rainer Brüderle, awarded the prize. Jette Joop and Christian Elsen are delighted to receive the award for the store, which they designed together.

